PHANAR
Brand strategy, visual identity, factsheets, and website refresh for a high-end asset management boutique based in Switzerland and the UK.
The client:
Phanar is an asset management boutique based in Switzerland and the UK. They offer investment advice to private and institutional clients.
The problem:
Phanar’s website looked outdated and very generic. It was difficult for users to find the information they were looking for. They needed a new branding strategy to fit their expected clientele.
The goals:
We needed a website fit to attract high net worth individuals and to refresh their brand so they could become a reference in the asset management business.
The strategy:
We helped Phanar defining their brand archetype to position them correctly, we created a new logo closer to the image they wanted to portray, we defined their brand guidelines, we created a website that fitted their new brand better and refreshed their Powerpoint presentations and factsheets.
