Brand strategy, visual identity, factsheets, and website refresh for a high-end asset management boutique based in Switzerland and the UK.
Phanar is an asset management boutique based in Switzerland and the UK. They offer investment advice to private and institutional clients.
Phanar’s website looked outdated and very generic. It was difficult for users to find the information they were looking for. They needed a new branding strategy to fit their expected clientele.
We needed a website fit to attract high net worth individuals and to refresh their brand so they could become a reference in the asset management business.
We helped Phanar defining their brand archetype to position them correctly, we created a new logo closer to the image they wanted to portray, we defined their brand guidelines, we created a website that fitted their new brand better and refreshed their Powerpoint presentations and factsheets.