Arkemann | Branding, website & video for a luxury real estate company
Task
We worked to position Arkemann on the luxury market to attract high-end clients.
We started by renaming the company from UB Real Estate to Arkemann. We came up with that name by thinking of Noah’s Ark (symbol of stability and durability). We gave a germanic connotation to the name to appeal to the Swiss public. We designed a new logo and helped them create a visual identity that reflected their new brand. We then created the brand guidelines to match the new logo. We designed business cards and letterhead, we decided on their brand archetypes together. We also worked on their social media strategy.
We refreshed their website and made it mobile friendly.
We designed a logo that made them more trustworthy to potential clients.
We filmed and edited a promotional video.