OkaVee | Brand identity & website for an African fashion brand
Task
We helped OkaVee hit the ground running by developing a full brand identity, website, shopping cart, digital strategy and professional photos.
We started by finding a name that could reflect the brand’s universe. Okavee is a play on the name of the Okavango Delta which is located in Southern Africa. We then designed a logo that was inspired by the dresses.
We brought their new collection of authentic Seshweshwe dresses to life through a vintage-themed fashion photoshoot at the Botanical Garden in Geneva, Switzerland.
We created a mobile-friendly website in English and French, complete with a shopping cart to make sure new clients could buy their favourite dresses.
We also helped Okavee with their social media by encouraging them to become active on Instagram to raise their brand’s visibility.
